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Cost Per Click
Cost Per Thousand (Mille)
CPM is a metric to that measures your advertising cost as a function of impressions. For PPC advertising CPM is a combination of PPC and CTR. For CPM advertising it is the cost per 1,000 impressions of the ad.
Keyword Effectiveness Index
A metric of the ratio of the number of searches to the competition level. KEI is expressed as a logarithmic scale. A higher KEI makes it easier to achieve a top 10 ranking in PPC advertising.
Pay Per Action
Pay Per Click
Search Engine Marketing
Search Engine Optimization
Search Engine Results Page
Return On Investment