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SearchManager provides immediate, single-point access to all major search engines, including Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter -- even Facebook Ads. By eliminating the hassle of multiple logins and interfaces, SearchManager enables business owners to more effectively manage their campaigns, which can help drive greater efficiency and ROI on their advertising investments.
"Our research has found that many entrepreneurs have yet to tap the power of search, as nearly three-quarters are not spending money on search engine marketing," said Rob Ciccone, vice president, American Express OPEN. "We listened closely to business owners when developing SearchManager and designed it to address their need for a trusted, fully transparent partner that helps them market to prospective customers in an economical, more efficient way."
Search engines are an increasingly influential resource for customers looking for products and services, and marketers are responding by reallocating budgets. According to Forrester Research's US Interactive Marketing Forecast, search advertising leads the pack among interactive marketing tactics and is expected to grow 15 percent per year for then next four years.
But technical barriers, time constraints, and the perception that search advertising is too expensive and complex has kept many small businesses from exploring the opportunity and utilizing search management technologies to improve their listings on Google and other major search engines. SearchManager's set of straightforward tools helps take the complexities out of pay-per-click (PPC) advertising and provides small businesses easy management across ad networks.
SearchManager includes the following features and benefits:
To introduce small businesses to SearchManager's capabilities, American Express OPEN is offering a 30-day free trial, which includes full access to all features.
About American Express OPEN®
American Express OPEN is the leading payment card issuer for small businesses in the United States and supports business owners with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. Learn more at OPEN.com and connect with us at openforum.com and twitter.com/openforum.
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.
About Clickable
Clickable is a platform that makes online advertising simple, instant and profitable(TM). It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective, and confident. That's why customers often say: "Clickable is like having a trusted advisor by your side ensuring success." To learn more, visit Clickable.com. [718]