I think we've gotten at least a 10X return on our investment from what we were putting in.
Mike McManus
Southern Restaurants, Inc.
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Search Engine Marketing (SEM)
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
SEM may include the wider search marketing community that is engaged in other forms of SEM such as Search Engine Optimization (SEO) and Search Retargeting, but by and large SEM when spoken is meant only as Pay per click advertising.